WE LOVE CRIT RACING because it’s rowdy and raw, and it’s fast and it’s furious, and it’s categorically American and all of that. But maybe more importantly, we love it because in many ways, it’s as diverse and fresh and vibrant as cycling gets. And we wanna highlight that. We wanna nurture that. We wanna cultivate that. And we wanna sincerely and vigorously celebrate that. Bottom line: we believe Crit Racing is about as cool as our sport gets, and we love thinking about crit racing as a “cool sport.” Compelling, inviting, aspirational, accessible and fun. And yesssss, sometimes it’s also straight-up competitive. Everyone is invited.
Let’s Do Racing, together.